The Problem
How can you bring fans together to experience the sites and sounds of an event virtually so people can participate in the high octane energy of the X Games in Aspen?
Role // Concept & Creative Ideation

The Solution
An virtual 3D winter wonderland where fans can interact with branded sponsor interactions, live feeds, personalized avatars, and community engagements that build over time.
UX Strategy + Solution Exploration
X Games, Virtual Games, Prizes & Personalization.
Fun behind every pixel, allowing fans to discover what’s it like to explore the X Games sites, sounds, and feel part of the live event. Win free stuff, get social swag and compete with other fans to make it to the top of the fan fest leaderboard to show off your skills.