The Problem
How do you leverage a sponsorship with the Golden State Warriors Steph Curry and his quest to become the leading 3 point scorer of all time in the NBA?
Role // UX Strategy & Design, Visual Design, Interaction Design
The Solution
Allow fans to follow the action to #1 while exploring every shot that got Steph on top of leaderboard and let them rack up cash to be used in their Rakuten accounts.
UX Strategy + Solution Exploration
Gamification.
You may not be a fan of basketball but everyone is a fan of free stuff. By adding a gaming layer that allows fans to participate in the excitement and become part of the action we gained a larger reach. The use of an interactive data visualization allowed the hardcore fans to explore every shot to lead up to one of Steph’s greatest achievements in basketball.