The Problem
Abbott is creating history by being the first healthcare company to keynote CES so how do you connect the stories from their booth and the speech for attendees to experience?
Role // UX Strategy & Design, Visual Design, Interaction Design
The Solution
A mobile companion site that breaks down everything into digestible chapters and allows guest to unlock additional story telling experiences based on the physical footprint.
UX Strategy + Solution Exploration
Immersive, Informative, and experiential for guests in person and online.
Leveraging technology and materials to create a Zen like landscape that invites you to explore your curiosity. Inclusion of both active and passive states allows guest to decide how they want to interact and inspire discussions around the idea of “I Wonder If…”
