The Problem
Unable to create a physical experience at the Dubai Auto Expo how do you showcase a tech forward vehicle, the company heritage and highlight advanced driving features?
Role // Creative & Concept Ideation, UX Strategy & Design, Game Design
The Solution
Create a multi-verse experience that can be explored from anywhere that includes future forward visuals, showroom quality vehicle exploration, and virtually test drivable safety features.
Mobile First Gamified Test Drive
Taking drivers on an anywhere accessible experience through various road and driving conditions to get a first hand demo of cutting edge safety features.
UX Strategy + Solution Exploration
Unbound by physical limitations our environment was built to be discoverable to highlight vehicle specific content in a simplified, unique, and memorable way.
Exploring multiple levels of interactivity from a technology and human standpoint to create a futuristic mood that takes the consumer outside the expected.
