The Problem
How do you showcase the value of technology products for businesses through non business related content and tools in an easily understandable and digestible way?
Role // Creative Ideation, Solution Mapping Workshops, UX Strategy & Design, Visual Design
The Solution
Make the invisible visible by allowing the user to traverse content relevant to the experience they are at and highlighting the product features that are powering everything behind the scenes.
UX Strategy + Solution Exploration
A connected visual storytelling experience. Understand how Comcast Business is the thread, making a seamless experience for the PGA, Players and Fans.
The challenge was to better understand the capabilities of each thing we are showcasing and define it’s value to the Comcast Business Story and then how that creates value for the user. Contextualizing it in a way that emphasizes how it could be used for their business through dual storytelling of content via offering.
